For the past seven years, authors Dr. Neale
Martin and Lokesh Sehgal have traveled
the country, and much of the world, helping communications companies
prepare for the competitive realities of the marketplace. In their
roles as educators, researchers, and advisors, they have witnessed
the momentous events that have transformed this once staid industry
into a fast growing, highly competitive, and risky enterprise.
Mirages, Oases, and Roadkill on the Information Highway
seeks to provide a larger framework to understand not only the transformation
of the information industry, but also how this industry is at the
epicenter of bringing about what many refer to as the Information
Revolution. To do this, Martin and Sehgal assess the state of the
communications marketplace by looking at its past, present, and
future. They examine internal as well as external pressures, the
role of disruptive technologies, regulatory machinations, global
trends, customer needs, and competitive maneuvers.
Through observations, insights, and lessons, the authors give perspective
to the complexity of issues that surround the communications industry.
More importantly, they show how this dynamic environment can be
leveraged for future success. As a result, readers will develop
an appreciation for how exciting the industry is today and will
be for the foreseeable future.
Click here for excerpts from Mirages,
Oases and Roadkill on the